If you want candidates interested in staying for the long-term, you have to offer them good opportunities for advancing internally. Organizations rarely take a hard look at what they can give people, and so they are continually disappointed by their recruiting
What you can offer that most competitors can’t. Maybe it’s location, opportunities to acquire experience, or the flexibility to work remotely. None of those will suit everyone, but again, you don’t want to court everyone. Doing your employees’ laundry may get people to stay in the office longer, but if you don’t care where they get the work done, why bother?
If there’s nothing distinctive you can offer to set your organization apart, and you don’t want to pay enough to buy the talent you prefer, then just like any other shopper, you’ll have to start compromising on what you want.
https://hbr.org/2015/11/what-it-really-takes-to-attract-top-talent
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